Global venture and growth equity investment firm
Menlo Park, California


Overall Rank: 24
Category: Venture Growth
Category Rank: 3

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Norwest is a global venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 700 companies and currently partners with more than 230 companies in its venture and growth equity portfolio. The firm invests in early- to late-stage businesses across key sectors with a focus on enterprise, consumer and healthcare. The Norwest team offers a deep network of connections, extensive operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Menlo Park and San Francisco, Calif.; Mumbai and Tel Aviv.


2024 Top Women Leaders in Growth Investing, Sonya Brown

2023 Top Growth Equity Firms

2023 Top Software Investors, Jon Kossow

2023 Top Women Leaders in Growth Investing, Sonya Brown

2022 The Top 25 Growth Equity Firms

2022 Top 40 Under 40 Growth Investors, Scott Mitchell

2022 Top 25 Private Equity Firms

2022 Top Women in Growth Investing, Sonya Brown

2021 Top 25 Growth Equity Firms

2021 Top 40 Under 40 Growth Investors, Ran Ding

2021 Top 25 Private Equity Firms for Growth Companies of

2021 Top 25 Healthcare Investors, Dr. Ryan Harris

2020 Top 25 Growth Equity Firms

2020 Top 40 Under 40 Growth Investors, Stew Campbell

2020 Top Women in Growth Equity and Private Equity, Sonya Brown

2019 Top 40 Under 40 Growth Investors, Rob Arditi

2014 Top 25 Growth Equity Investors

Key People

Norwest is led by Senior Managing Partner Jeff Crowe and Managing Partners Promod Haque and Jon Kossow. Crowe has 20+ years of experience building companies and is a Midas List investor. Haque has 30+ years of investing experience and is a Midas List and “Hall of Fame” investor with more than $40 billion in exit value. Kossow has 20 + years of investment experience and is the co-head of the growth equity team. Also leading the growth equity team are General Partners Sonya Brown and Ran Ding.

Funds Raised

Norwest Venture Partners has raised a total of $12.5 billion across 13 funds. The latest fund was announced on 12/14/21 and raised $3 billion.

Fund Name Size Date
NVP XVI $3 billion 12/14/21
NVP XV $2 billion 11/14/19
NVP XIV $1.5 billion 2/14/18
NVP XIII $1.2 billion 1/20/16
NVP XII 1.2 billion 4/13/14

Key Investments

List several of your firm’s most notable investments. If you have exited the investment, the exit should not have been more than five years ago.

Aesthetic Partners: Invested November 2023

Banyan Software: Invested February 2023

Junk King: Exited November 2022

SmartSign: Exited Sept 2022

Face Reality: Invested September 2022

Poolwerx: Invested July 2022
Sector: Consumer

Global franchise pool service brand.

Velocity Global: Invested May 2022
Sector: Consumer

Global talent platform.

Infutor: Exited Feb 2022
Sector: Enterprise

Expert in Consumer Identity Management.

Classy: Exited Jan 2022S
Sector: Enterprise

Helps nonprofits maximize their impact through a suite of world-class online fundraising tools.

YipitData: recapitalized by Carlyle December 2021

Babylist: Invested Nov 2021
Sector: Consumer

Baby registry.

Envisage Technologies: Exited Sept 2021
Sector: Enterprise

Public safety training and compliance management systems.

Amagi: Invested Sep 2021
Sector: Enterprise

Cloud solutions for media and entertainment.

Forum Brands: Invested June 2021

Icon: Invested Aug 2021
Sector: Consumer

3-D printed homes.

Third Wave Automation: Invested Aug 2021
Sector: Enterprise

Advanced autonomous forklifts. Invested July 2021
Sector: Enterprise

Supplier diversity solutions.

AbsenceSoft: Invested July 2021

Maelys: Invested May 2021
Sector: Consumer

Direct-to-consumer body-care brand.

Mindful Health Solutions: Invested May 2021
Sector: Healthcare

Comprehensive mental health services for patients with anxiety, depression, and other conditions.

Galvanize: Exited April 2021
Sector: Enterprise

Security, risk management, compliance, and audit software.

GeoComply: Invested March 2021

Calm: Invested Jan 2021
Sector: Consumer

Calm is the leading mental wellness brand with the #1 app for sleep, meditation and relaxation.

UPSIDE Foods Invested Jan 2020
Sector: Consumer

Cell-based meat maker.

Shape Security: Exited Dec 2019
Sector: Enterprise

Defense against malicious automated cyber-attacks.

6 River Systems Exited Sept 2019
Sector: Enterprise

Collaborative robotic fulfillment solutions.

Celona Invested Sept 2019
Sector: Enterprise

Bridging the divide between 5G and enterprise infrastructures.

Vuori: Investment August 2019

Cority: recapitalized by Thoma Bravo May 2019

Gong Invested June 2016
Sector: Enterprise

Revenue intelligence technology for sales teams.

Capital Responsibility

Norwest is firmly committed to incorporating Responsible Investing principles including diversity, equity, and inclusion (DEI) considerations into its investment decision-making and portfolio services. To Norwest, that means doing good business with companies ready to do the same. The firm has discovered that these values pay off – companies prioritizing solid governance practices, diversity and inclusion, thoughtful leadership, and a commitment to their team and long-term sustainability achieve greater success. This has been reflected in how Norwest does business for decades. In 2021, the firm formalized its dedication to backing companies that also care about environmental and social sustainability with the introduction of its ESG & DEI policy.

CEO Reviews

Myong Lee, President & Co-Founder, Clever Care Health Plan

“We have been fortunate to partner with Norwest, whose healthcare expertise was invaluable in helping us launch and scale our company. It is exciting that Norwest believes in and shares our vision of helping underserved aging populations.”

Neeraj Shah, President & Ceo, Supplier.Io

“In Norwest, we’ve found a partner that shares our mission to help make a difference through supplier diversity. Norwest’s strategic, operational and ESG expertise will allow us to significantly accelerate our goal to help companies increase their use of diverse suppliers everywhere.”

Christopher Himes, CEO, Classy

“At Classy, balancing purpose and profit has been in our ethos since our founding. In Norwest we found a partner that aligned with these values and could also help us continue to build the best technology to serve the social sector. Norwest’s investment allows us to pour more focus into product development and drive the biggest impact and ROI for our nonprofit customers.”

Kendra Scott, Founder & CEO, Kendra Scott

“I feel blessed every day that we found Norwest.”

Stuart Landesberg, CEO & Co-Founder, Grove Collaborative

“Norwest is an unwavering partner—committed to our success and actively working on our behalf.”

Joe Kudla, CEO & Founder, Vuori

“Norwest was the first institutional investor to back Vuori. Jon Kossow and team understood my vision, offered guidance and resources, and never over-inserted themselves in running our business. Norwest truly partners with its portfolio to build solid, sustainable companies for the future.”

Amy Errett, CEO & Founder, Madison Reed

“I always feel like Norwest is in our court and will do whatever it takes to make sure that our company succeeds.”