In this episode, we speak with Niclas Luthman, Founding Partner of Nick’s. Based in Sweden, Nick’s develops “better for you” alternatives to popular sugar packed and carb loaded foods, such as confectionery, ice cream, snacks and sweeteners. Nick’s seeks to eliminate the gap between indulgent and healthy, through food innovation, to empower more people to make better food choices.
An entrepreneur with a mechanical engineering background, Niclas became a self taught food engineer in 2014 after having to change his diet and lifestyle. He worked with food scientists to develop a range of sugar, wheat and gluten-free snacks that can be part of every-day life. The Nick’s range has become a permanent fixture in the Swedish confectionery aisles and also has a home in the US.
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